Your dashboard shows you the past.
Acumin tells you what to make next.
Acumin.AI is a content-intelligence platform for creators and brands. Connect your YouTube, Instagram and TikTok accounts and it reads your published content and analytics, then hands back the next move — what's working, where you beat your peers, and exactly what to make next. From a 30-second concept read to a designed, scheduled post — and a Meta-ready ad campaign. Every call shows its confidence and names the evidence. No hype. No invented numbers.
Free · public data only · no card required
Why Acumin exists
Analytics tell you what happened. Acumin decides what happens next.
Descriptive dashboards
- Charts of what already happened on your channel.
- You interpret them, then guess what to make next.
- No view of the category or your peers.
Acumin · decision-forward
- Reads your content and the category around it.
- Tells you what to make next — with a confidence level.
- Every number names the evidence it rests on.
what to do next
A dashboard is a rear-view mirror. Acumin is the road ahead.
See it live
Don't take our word for it. Watch it read a real channel.
No wall of logos. Take the guided tour — Snapshot to brief to booked creator to measured result, about five minutes — then point it at your own channel and watch it generate a Snapshot on the spot.
One intelligence core
Not a stack of disconnected tools. One mind that compounds.
Snapshot, intelligence, briefs, the Ad Lab, planning and measurement all feed a single core. Every video it reads makes the next recommendation sharper — so the call it makes next month is better than the one it makes today. The longer it watches your world, the more it knows.
Analyse
- Snapshot — an honest Tier-1 read on any public channel in under a minute.
- Competitor Snapshot — the same honest read on any public channel you don't own — and shareable.
- Performance hub — first-party analytics across YouTube, Instagram and TikTok — six dimensions per platform over a rolling 28-day window, with per-platform deep dives.
- Content Analysis — your format / hook / vibe mix vs your cohort — where you lead, where you're under-invested.
- Outlier Studio — the uploads that quietly beat your own channel's norm — measured against you, not somebody else's channel.
- Cross-Network — one brand profile across YouTube, Instagram and TikTok, benchmarked same-platform. Never a blended vanity number.
- Concept Read — a grounded verdict on an idea you're weighing, before you spend a shoot day on it.
- Pre-Flight — an honest pre-publish read on a finished cut — hook, pacing, audio, clarity, each with a ranked fix.
- Audience Globe — see where your audience actually watches — your true geography by country, from your connected analytics.
- Trend Explorer — explore what's breaking out in your category — topics and formats gaining momentum, ranked by opportunity.
Promote
- Ad Lab — turn a proven organic winner into a Meta-ready paid campaign. The organic→paid loop, closed.
- Ad Research — find the ads your competitors are running, break down why they work, and build your own campaign from the winning angle.
Create
- Signal Briefs — the full grounded decision memo on a committed signal, written to your outcome.
- Creative Briefs — execution-ready direction — working titles, angles, shot starters your team can shoot tomorrow.
- Studio — a real design canvas — templates, 44 typefaces, your brief poured into the layout, and every channel's size linked to one design.
- Acumin AI — on-brand image generation and 8-second AI video — write the shot, or animate a still you made, in three quality tiers.
- Scheduled — approve a post and pick its time — it publishes where your connected account allows, and hands you a packaged post everywhere else.
- Autopilot — draft posts generated on your cadence, waiting for your review. It drafts; it never posts.
- Thumbnail Review — upload your thumbnail options for a craft critique + ranked verdict, and generate AI concept directions to react to. Directions to test, never a CTR guarantee.
- Brand Library — reusable contacts, locations, props and palettes — imported straight into call sheets and moodboards, never retyped.
- Experiments — link the video you published and Acumin measures the real outcome against its own benchmark. The engine learns.
Network
- Creator directory — browse creators by discipline, speciality and industry — each with a self-owned portfolio and a rating earned from real bookings.
- Network briefs — post your Creative Brief to the network; creators pitch with portfolio, approach and quote. Accept one and the booking is tracked to delivery.
- Pitch Studio — creators pitch with designed, block-based treatments built from their real profile — you read the approach, not just a number.
- Delivery Rooms — every booking gets a private room — versioned cuts reviewed in a frame-accurate theatre with timecode comments, pins and annotations, through to approval.
- Messages — one inbox for every booking conversation — the brief, dates and delivery room travel with the thread.
- Acumin Score — booking-gated ratings roll into a 0–100 score and a leaderboard — consistency at volume, never a bought review.
Plan
- Content Planner — turn signals and briefs into a sequenced plan, not a pile of ideas.
- Content Calendar — the plan becomes a calendar — booked shoot and go-live dates land on it automatically, teammates on seat plans work in it, and a read-only share link keeps everyone else current.
- Launch Playbook — a category-entry strategy built from the actual leaders in your space.
- Production hand-off — turn the brief into an editable call sheet, shot list and markers, then export a branded hand-off pack (PDF/CSV) or share it with your creator.
Always-on
- Morning Brief — a change-driven daily card — competitor breakouts, expiring connections, rising signals. If nothing moved overnight, it stays silent.
- Ask Acumin — a content strategist on every screen that knows your brand's real data — and never invents a number.
- Brand Voice — teach Acumin how your brand sounds once — every brief, ad and reply comes out in your voice. It learns how you sound, never what to claim.
- Weekly Digest — your week's top 3 things to do — ranked by impact — plus a short recap of what actually moved, in your inbox. Action first, not just numbers.
Engage
- Engagement — reply to comments and DMs across your channels from one inbox — threaded replies, a "new since last visit" rail, drafts in your brand voice, and a countdown before a DM's 24-hour reply window closes. You write and send every message; nothing is ever automated.
- Leaderboard — your wins, ranked — your biggest test improvements and best-performing paid ads, on one board.
From decision to asset
This is how the loop closes.
A call nobody executes is just advice. Acumin turns the decision into an industry-standard Creative Brief and walks it all the way to set — in your voice, with the thumbnail pressure-tested, the winning ads decoded, and the comments that need a human brought to you.
Creative Brief · the hinge
The call becomes a brief your crew can shoot tomorrow.
Objective, key message and deliverables prefilled from your evidence, with [INPUT] fields that stay yours. Share it to a no-login portal where your crew comments and reports status — or post it to the Creator Network and book a rated creator to shoot it.
Production hand-off · Brand Library
From brief to shoot day without retyping a thing.
Call sheet, shot list, storyboard, moodboard and edit markers — editable, saved as your own templates, exported as branded packs. Your Brand Library of contacts, locations, props and palettes flows straight in.
Brand Voice · set once
Every word it writes already sounds like you.
Teach Acumin your tone, your audience, and your do's and don'ts once — then every brief, ad and reply comes out in your voice. It shapes how things are said, never what is claimed: the honesty guards still block any invented fact or statistic.
Thumbnail Review · Thumbnail Studio
The click happens before the video does.
Upload your options for a straight craft critique — what reads at feed size, what fights the title, which one to run — plus AI concept directions to react to. Then make the winner in Thumbnail Studio: your brand fonts, gradient text, edited on the same canvas as everything else. Grounded in what has actually worked on your channel, and framed as directions to test, never a CTR guarantee.
Ad Research · the competition
See why your rivals' ads work — then build from the angle.
Capture an ad from Meta's public Ad Library and Acumin decodes its hook, angle, offer and format, then builds your own campaign from what makes it work — grounded in your brand. It describes the craft; it never invents performance numbers it can't see.
Engagement · one inbox
The comment that matters is buried under 200 that don't.
Comments and DMs from every connected channel land in one place, triaged so the strong negatives and the standout positives surface first — drafted in your Brand Voice, with a countdown before a DM's 24-hour reply window closes. You write and send every message; nothing is ever automated.
Create & ship
The brief becomes the asset. The asset ships.
The decision doesn't stop at a brief. Acumin makes the asset with you — on a real design canvas, with on-brand AI generation — and walks it to every channel: each gets its own caption, a schedule, and your approval on every single post.
Studio · the canvas
Your brief lands on a real canvas.
A full design editor — 44 typefaces, templates, layers — where your brief pours straight into the layout and honest design checks flag what a viewer can measure. Thumbnails, storyboards and moodboards all edit on the same canvas, and linked artboards keep every channel's size in step: change the design once, every format follows.
Captured from the live product
Acumin AI · generate
Type it. See it. Animate it.
Describe the image and Acumin generates it on brand — your palette and style lifted from real references, with text you control — then sends it to the Studio canvas to finish. And when a still should move: eight seconds of AI video from a prompt or from the artwork you just made, in three quality tiers from best to quick-draft.
Ship it · your say-so
Compose once. Ship everywhere you approved.
Every channel gets its own caption in your voice. You approve the post, pick the time, and the queue does the rest — publishing where your connected account allows, and handing you a perfectly packaged, scheduled post everywhere else. You always know which is which before you click. The Content Calendar holds the plan, plan-vs-actual keeps it honest, and Autopilot drafts on your cadence — it drafts; it never posts.
Captured from the live product
The Creator Network
Don't have a crew? Book one that's proven.
Post your Creative Brief to the network and creators pitch — portfolio, approach, quote. Accept the pitch that fits and the booking is tracked from acceptance to delivery. When the work lands, you rate it — and those booking-gated ratings are the only thing that ranks a creator on the board. No paid placement, no bought reviews: an Acumin Score can only be earned.
Then review the work like an agency would.
Every booking gets a private Delivery Room. Versioned cuts play in a frame-accurate review theatre — SMPTE timecode scrubbing, comments pinned to a frame or an in→out range, spatial pins, freehand annotation, threads you resolve as the cut improves, and a Loop Replay of the whole journey from brief to approval. Playback stays private to the two of you.
For brands · pitch → booking → rating
Network briefs · pitch → book
Post the brief. Read real pitches. Book the one that fits.
Your Creative Brief goes to the network and creators pitch on it — portfolio picks, approach and a quote. Accepting one books the creator and closes the brief, and the work is tracked from acceptance through delivery to the rating. You agree terms and pay the creator directly.
Pitch Studio · the treatment
Read the approach, not just the number.
Creators answer your brief with a designed, block-based treatment built from their real profile — cover, approach, selected work, quote. You see the thinking before you commit a budget, and they see how far you actually read it.
Creator directory · earned rank
A rating that can't be bought.
Browse by discipline, speciality and industry. Ratings are booking-gated — only a brand that booked and received the work can leave one — and they roll into a 0–100 Acumin Score that rewards consistency at volume over one lucky five-star. No paid placement, ever.
For creators · do the work, own the proof
Referral cards · portable proof
Every rated delivery mints a credential you own.
The brand's name, the stars, the note they left and your score — minted at its own public link from a real booking. Send it to any prospective client, on Acumin or off it. Your best feedback stops being a screenshot.
Calendar · both sides
Your calendar fills itself from your bookings.
When a brand sets the shoot, delivery and go-live dates on a booking, those dates land on your calendar automatically — and stay in step if they move. Nobody retypes a shoot day into two different places.
Messages · one inbox
Every conversation carries its booking.
Pitches, direct offers and live bookings in one inbox — each thread attached to its brief, its dates and its delivery room, one click away. No more digging through email to find which version you were talking about.
And the rest of the business comes with it: a self-owned portfolio at your own public link, invoices for bookings and off-platform clients at 0% commission — Acumin never touches the money — plus availability, a client book, and an Acumin Score you earned.
Your profile goes live as soon as you publish it. We hold the directory to a working-professional standard — complete profiles get booked, and thin or inactive ones can be removed.
Show the rigor
Proof, not promises.
Every number on Acumin traces back to named videos and public counts — never model guesswork. Here's what that looks like.
One claim, fully traced
IllustrativeEvery number on Acumin opens like this. That's the whole point.
Always-on · unlimited
The watchers that work the night shift.
The watchers refresh while you sleep — competitor uploads, standing watchlists, trend shifts, breakouts, share of voice — on a daily cycle, never metered. What moved overnight is waiting when you open it, and the Morning Brief leads with it.
The Morning Brief is built only from what changed — and on a day when nothing moved, it stays silent. If we email you, something actually happened.
Always-on intelligence · unlimited
Morning Brief
A change-driven daily card — competitor breakouts, expiring connections, rising signals. If nothing moved, it stays silent; we never email you filler.
Competitor Watch
What your tracked competitors actually publish — uploads, formats, titles.
Competitor Watchlists
Standing watchlists on the channels you care about, with weekly breakout detection and deduplicated alerts.
Category Trend Radar
Measured format & topic shifts across your set and category.
Rising Signal alerts
Content observably outperforming its own channel norm, with a confidence band.
Performance Pulse
Are your recent uploads beating your own norm? One glance, honest answer — cadence, format mix and standouts vs your baseline and your peers.
Share of Voice
Your upload and view share within your tracked set — rank and per-competitor split. Observed only.
Audience Sentiment
How audiences respond across your set — positive / mixed / negative, from classified comments.
Brief Editor
Trim, re-tone and add internal context to a brief before forwarding.
Brand Voice
Teach Acumin how your brand sounds once — every brief, ad and reply comes out in your voice. It learns how you sound, never what to claim.
Engagement
One inbox for comments and DMs across your channels — Acumin flags what needs you, drafts in your voice, and warns you before a DM's 24-hour reply window closes. You write and send every reply; nothing is automated.
Leaderboard
Your wins ranked — biggest measured test improvements and best-performing paid ads, on one board.
Weekly Digest
Your week's top 3 things to do, ranked by impact — plus what moved, what's rising, and what you haven't actioned. Quiet week? It says so.
Deep reports · the artefacts that make the call
Real outputs. Not more dashboards.
Deep reports · metered to your plan
Signal Briefs
A full grounded brief on a committed signal, written to your outcome lens.
Concept Reads
A grounded read on a specific content concept you're weighing — strengths, weaknesses, confidence.
Creative Briefs
Execution-ready creative direction from a committed signal — working titles, angles, shot starters.
Launch Playbooks
A category-entry content strategy built from the leaders in your category.
Content Analysis
Your format / hook / vibe mix vs your cohort — where you lead and where you're under-invested.
Pre-Flight
An honest pre-publish read on a video — hook, pacing, music, flags, fixes.
Ad Research
Find the ads competitors are running, break down why they work, and build a campaign from the winning angle.
Thumbnail Review
Upload your thumbnail options — a craft critique + ranked verdict, plus optional AI concept directions. Directions to test, never a CTR guarantee.
Audience geography
Illustrative- United States38%
- India14%
- United Kingdom9%
- Brazil7%
- Germany5%
- Canada4%
+ Australia, Nigeria, South Africa & more · sample distribution — connect your channel for your real audience.
Audience geography · from your connected analytics
Know exactly where your audience watches.
Connect your YouTube Analytics and Acumin maps your real audience by country — the people actually watching, not the ones you assume. Make for them, and see the markets worth expanding into. Real numbers from your own analytics; nothing invented, nothing blended.
- Real country shares from your connected analytics — observed, never modelled
- See who's actually watching, not who you assume
- Make for your real audience — and spot the markets worth expanding into
Ask Acumin · on every screen
A content strategist who's already read all your data.
Most AI assistants are a blank box that makes things up. Ask Acumin is different. It's a sharp content strategist — fluent in hooks, formats, platform conventions, shot lists, production — and it knows your brand's real numbers, because it reads them through the same evidence engine the rest of the platform runs on. Ask it to break down a signal, draft a shot list, or explain what's working, and every figure it cites is a real, code-computed number. When it doesn't have the data, it says so. It never guesses.
- Knows your real signals, briefs, competitors and experiments
- Craft advice framed as directions to test — never promises
- Numbers only from the engine — it cannot invent a statistic
Not generic AI
It reads your content the way three specialists would — and shows its work
Most AI tools hand you generic content tips. Acumin reasons through the same lenses a serious content team uses — and shows its evidence at every step. These aren't separate tools or personas; they're how the system thinks about your content.
The performance analyst
Reads what's actually working in your numbers: engagement, watch time, what's over- and under-performing. Every figure comes from your real data — it never invents a statistic to make a point.
The content strategist
Reads your content in context — against your own history and against your named competitors — to find the patterns that matter to your brand, not recycled best-practices that apply to everyone and no one.
The creative director
Turns a signal into something your team can actually make: a creative direction, titles to test, a format to try — always framed as a direction worth testing, never a promise of views.
It separates what the data proves from what's worth testing — facts come from measurement, creative ideas are clearly flagged as directions, never dressed up as guarantees.
You tell it what you're working towards — more sales, watch time, subscribers. It orients the whole analysis around that goal and hands back decisions you can act on, with the evidence to back them.
The part no competitor has
A recommender forgets. Acumin remembers — and learns.
Every tool can hand you a recommendation. Acumin does the one thing almost none of them do: it checks whether the recommendation worked. Act on a brief, publish the video, link it back — and Acumin measures the real result against the benchmark it computed when it made the call. Beat it, missed it, or too close to tell, said plainly. No false attribution, no causal fairy tales. Just an engine that gets sharper every time you ship.
And when a booked creator ships it, the result is measured too.
Link the live post and Acumin fetches the YouTube numbers itself — a measured result, checkmarked. Numbers typed in by hand stay labelled “reported” and never count. Once three or more projects are measured, your strategy gets the honest headline: what creator-made content actually did against your own in-house baseline.
Promote · the organic→paid loop
Turn a proven organic winner into a Meta-ready campaign.
Ad Lab takes content that's already working organically and builds the paid campaign around it — objective, budget split, ad-set structure, hook variants, a creator brief, and a Meta bulk-import export. You review everything; nothing publishes to your ad account on its own. The organic → paid loop, closed.
Built honest — by construction, not by promise
The only AI content tool that can't lie to you about your numbers.
Numbers come from deterministic analysis of the data. The words come from the model — but it can only phrase what the analysis already found. It cannot invent a statistic. And confidence comes from the data itself: thin evidence means a lower stated confidence, said plainly, every time. Honesty guards live in the code; a brief that fabricates a number or over-claims is never saved.
Numbers from code · Words from the model · Confidence from the data
What each layer unlocks
Start free on public data. Climb as you connect more.
Public signals are free, and the floor. Today's Snapshot reads your public YouTube — views, likes, comments, engagement-per-view, cadence — enough for an honest read on what's working and how you stack up. Everything above is what your own data unlocks: each layer raises the stated confidence and reveals signals public data simply can't see.
The evidence ladder — what each layer adds
Tap a layer to see what connecting it adds to your signals.
Public signals — free, and the floor
The starting layer, free and login-free. Today's Snapshot reads your public YouTube — views, likes, comments, and engagement-per-view — enough for an honest read on what's working and how you compare to peers. Everything below is what you unlock by connecting more of your own data; each layer raises the stated confidence and reveals signals public data simply can't see.
Plans
Every intelligence tool, from Solo up.
No feature held hostage to a higher tier above that line. Your logo and brand colours brand every export on every plan; plans differ by how many brands you run, your seats, full white-label (removing the Acumin mark), and generation priority — not by which tools you're allowed to touch. Below the line, Creator Studio is the production plan: it makes the work, without the competitor intelligence. Start free, no card.
Free taste
Prove the engine is real.
Creator Studio
Make the work — storyboards, casting, shot lists and thumbnails, on 200 monthly credits.
Solo
One brand, every tool, 500 credits — the full engine, pointed at your work.
Brand
PopularFor a small brand running a few things at once.
Analyst
For brands actively making content-spend decisions.
Studio
White-label the reports, run 15 brands, jump every queue.
Agency
The top of the ladder — run many brands with a shared team, white-label everything client-facing.
Enterprise
For agencies and orgs that need governance and scale.
Bring your team. Brand bundles 2 seats, Analyst 3, Studio 8 and Agency 15 (more as an add-on) — teammates get a role and work in the same brand workspaces, calendars and inboxes. Read-only share links cover everyone outside your seat count.
Yearly = 2 months free
The library
Free, ungated guides on how this work actually gets done — plus a plain-language glossary. No invented statistics, ever.
Browse the guidesQuestions, answered
It reads the content you've already published and the category around it, then tells you what's working, how you compare to peers, and what to make next — every claim carrying its confidence level and the evidence it rests on.
The intelligence surfaces — the Morning Brief, Competitor Watch, Watchlists, Trend Radar, Rising Signals, Performance Pulse, Share of Voice, Audience Sentiment and the Weekly Digest — are unlimited; they refresh on a daily cycle, and you check them as often as you like. The deeper generative reads (Signal Briefs, Concept Reads, Creative Briefs, Launch Playbooks, Content Analysis, Pre-Flight) draw on a monthly pool sized to your plan.
A daily card (and optional email) built only from what changed since yesterday — a watched competitor breaking out, a connection about to expire, a rising signal, a booking date coming up. It's change-driven by design: on a day when nothing moved, it stays silent. We will never send you a filler email to look busy.
Public YouTube data to start — views, likes, comments, engagement-per-view and cadence. Higher tiers can ground the analysis in your own connected data. Analytics are read-only. Publishing is separate — and always yours: Acumin ships only posts you approved, at times you set (or hands you the packaged post to publish yourself), and every comment or DM reply is written and sent by you.
Analytics tell you what already happened on your own channel. Acumin reads the competitive field and the category, then turns it into a decision — what to make next — with a confidence level and named evidence. Not charts to interpret yourself.
No. It flags content that's observably outperforming its own channel's norm — “worth watching”, with a confidence band — never “this will go viral”. No forecasts, no invented numbers.
An observed, evidence-backed pattern in your space — a format, topic or timing edge you can act on. Each one comes with how confident we are and the data it rests on.
It can't. Numbers come from deterministic analysis of the data; the model only phrases what the analysis found. Honesty guards in the code block fabrication and over-claims before anything ships.
No. A brand profile is your whole audience — YouTube, Instagram and TikTok — benchmarked against same-platform peers. We never blend platforms into one misleading number; each stands on its own.
Yes. Ad Lab turns a proven organic winner into a Meta-ready campaign — objective, budget split, ad-set structure, hook variants, a creator brief, and a bulk-import file. You review everything; nothing publishes to your ad account on its own.
Yes — that's the Experiments surface. Link the video you published and Acumin measures the real outcome against its own benchmark. Most tools never close that loop. Your biggest measured improvements then rank on a personal Leaderboard.
When a booked creator's post goes live on YouTube, Acumin fetches the numbers itself — that's a measured result, and it gets a checkmark. A number someone typed in by hand is only ever labelled reported, and it never counts towards any comparison. The “creator content averaged N× your in-house baseline” card exists only once three or more projects are measured; below that sample, we say nothing at all.
Yes — Team Seats. Brand bundles 2 seats, Analyst 3, Studio 8 and Agency 15 (with more available as an add-on); invite teammates with a role from Settings and they work in the same brand workspaces, calendars and inboxes. The Content Calendar and briefs also have read-only share links for people outside your seat count.
Yes. Set your Brand Voice once — tone, audience, do's and don'ts — and every brief, ad, and comment reply comes out sounding like you. It shapes tone only: the honesty guards still block any invented fact, statistic, or claim.
Yes — Ad Research seeds smart searches into Meta's public Ad Library from your niche and rivals, lets you capture an ad you found, and breaks down its hook, angle, offer and format. You can then build your own campaign from the angle, grounded in your brand. (It describes craft, never invents performance numbers.)
Yes — Engagement is one inbox for the comments and DMs across your connected channels. Acumin flags what genuinely needs you, drafts a reply in your brand voice, and warns you before a DM's 24-hour reply window closes. You write and send every message yourself — nothing in the inbox is ever automated.
That's the Creator Network. Post your Creative Brief to the network and creators pitch on it — portfolio, approach, and quote. Accept the pitch that fits, and the booking is tracked from acceptance through delivery. Acumin connects you and tracks the work; you agree terms and pay the creator directly.
Ratings are booking-gated: the only way to rate a creator is to have actually booked them and received the delivered work. Those ratings roll into a 0–100 Acumin Score that favours consistency at volume over one lucky five-star, and rank the leaderboard. There's no paid placement and no way to buy a review.
In a Delivery Room — a private space each booking gets. The creator uploads versioned cuts; you review them in a frame-accurate theatre with SMPTE timecode scrubbing, comments pinned to a frame or an in→out range, spatial pins, freehand annotation, and threads you resolve as the cut improves. Playback is private to the two parties on the booking.
No — 0% commission. You agree terms with the creator and pay them directly; Acumin never touches the money. Creators can also invoice from Acumin (for bookings, or standalone for off-platform clients), and the invoice carries their name — with Creator Connect it carries only their name.
Stop guessing. Start with a free Snapshot.
Public data only. No card required. Watch the engine read your channel and surface a working pattern.