01 · Decide
Start the week with a few clear calls
Monday lists this week's Decisions with the evidence behind each. Accept, change or decline.
Decision engine · reads your channel and your category
Your dashboard shows you the past.Acumin tells you what to make next.
Acumin reads your channels and your category, then hands you this week's decisions with the evidence behind each. Approve one and it becomes a post, ready for every channel.
Free · public data only · no card required
acumin.ai/app/mondayExample brand
Monday
Your week, decided
Decisions
Own winter trail running before a peer does
Bet · AcceptedNo peer covers winter running, and search for it rises from October.
Publish one honest kit teardown every fortnight
Commitment · AcceptedTeardowns run at twice your channel's median views.
Open every video on the terrain, not the presenter
Answer · ProposedTerrain openings keep more viewers past 30 seconds.
PostBelow-zero layering in 30 secondsInstagramTikTokYouTube
- Free
- Snapshot · no card, public data only
- 0%
- Commission on every creator booking
- 6
- Channels read in one place
- $39/mo
- Plans from
Proof, start to finish
One Decision, from the signal to what it taught.
A real chain from the example brand: the signal Acumin read, the call it made, the post that shipped and the number that came back.
01 · Signal
Honest kit teardowns run at 2.1x your channel's median views
Confidence: high
02 · Decision
Publish one honest kit teardown every fortnight
Commitment · accepted
03 · Brief
Make the honest teardown your signature format
v1 governs production
04 · Post
We wore the Ridge 2 for 400 km. Here's what broke.
YouTube · published
05 · Result
48,200 views
+134% vs your 20,600 norm
06 · Learning
Honest teardowns earn more watch time than launch videos
Established
Example brand · Fellwick Outdoor Co. · seeded records, illustrative
How it works
One loop, from an idea to what you learned.
Every step is a real screen in the product. Pick one to see it.
01 · Idea
Keep every idea in one pool.
Ideas wait undated until you place them. Fill a whole year in one go, then move things as the year changes.
- 1Undated ideas, by pillar and channel
- 2Placing one gives it a date
02 · Decision
Decide with the evidence in front of you.
Each Decision says why now, what would prove it wrong, and which signals it rests on. You accept, change or decline it.
- 1The whole chain, Signal to Result
- 2Why now, with its sources
03 · Brief
Turn the call into a brief.
What the work must cover, what it can skip and who decides what. New versions wait for your approval.
- 1The case exactly as it was issued
- 2Versions you approve
04 · Post
Approve it once, and it goes out.
Every Post carries a version per channel and remembers the Signal it came from. Acumin publishes where your account allows and packages the rest for you.
- 1Every channel's version in one place
- 2Where each Post came from
05 · Result
Find out what actually worked.
Each post is measured against your own channel norm. Beat it, missed it, or too close to tell, said plainly.
- 1Against your norm, not an industry average
- 2Make more of what beat it
06 · Learning
Keep what you learned.
Results become Learnings, and the next Decision cites them. The engine gets sharper every time you ship.
- 1What Acumin has learned about your audience
Everything Acumin does
Ten jobs, one product.
From reading your category to booking the creator who makes the next post.
02 · Read
See what's working, and for whom
Your channel and your category side by side: formats, hooks, outliers and rising trends, each with a confidence band.
03 · Plan
Fill your year in one go
An Idea Pool and a year Strategy. Ideas get a date when you place them.
04 · Brief
Turn a Decision into a brief
Angles, working titles, hooks and shot starters, written in your brand's voice.
05 · Make
Design and generate in Studio
Your brand's canvas and templates, with image and video generation, thumbnails and storyboards.
06 · Ship
Approve it once, and it goes out
Posts and the Queue. It publishes where your account allows and packages the rest.
07 · Measure
Find out what actually worked
Every post measured against your own norm: beat it, missed it, or too close to tell.
08 · Hire
Book creators at 0% commission
Post a brief, review pitches, deliver in a private room and get the result measured.
09 · Engage
Answer comments in your voice
Comments and DMs in one inbox. Acumin drafts the reply and you send it.
10 · Ask
Ask anything, with your own data cited
Ask Acumin sits on every screen and names the data it read, with confidence as a band, never a score. Ad Research shows what competitors run, and Ad Lab builds the campaign.
1 / 10
See your own channel read in a couple of minutes.
Generate a free SnapshotThe free Snapshot
See what your free Snapshot shows.
This is the example brand's. Yours reads your public channels the same way.
- Every channel side by side: views, cadence and health
- The one headline worth acting on, with how sure it is
- What's working, ranked from real public counts
Generate yours
Free · public data only · no card required
The product
The screens you'll use every week.
Captured from the live product, using an example brand.
- 1This week's Decisions, with their evidence
- 2Accept, change or decline
- 1Measured against your own norm
- 2Make more of what beat it
- 1Your brand's own canvas
- 2Every size from one design
- 1What shifted this period
- 2Your pulse against your own baseline
- 1One card per Post
- 2Plan against what actually shipped
Every channel, honestly
What Acumin does on each channel.
Read straight from the code that publishes. When a channel opens up, this table changes with it.
Instagram
Reads it · Publishes when you approve
Facebook
Reads it · Publishes when you approve
LinkedIn
Reads it · Publishes when you approve
TikTok
Reads it · Sends it to your drafts to post
YouTube
Reads it · Packaged for you to upload
X
Reads it · Writes it, you post it
Built honest
It grades its own calls.
Numbers come from deterministic analysis. The model only phrases what the analysis found, and where Acumin can't measure something, it says so.
TestsExampleOutcome · measured
Three published tests, each measured against the benchmark frozen at call time.
- BeatCold-open hookTuesday long-form upload+38%
- MissedShorter intro editLast three uploads−12%
- InconclusiveContrarian thumbnailShorts batch · 5 videos≈ ±3%
Observed outcomes vs each frozen benchmark. Not a prediction.
How a Result is gradedExample
- We wore the Ridge 2 for 400 km. Here's what broke.YouTubeMeasuredBeat its norm by 134%
- Winter trail running: the kit that actually works below zeroYouTubeMeasured58% under its norm
- Below-zero layering in 30 secondsInstagramScheduledGraded once it ships
Only a number Acumin fetched from the platform counts. A typed-in figure is shown, never graded.
Why I built Acumin
I bet everything on this.
There’s a strange moment that happens when you lose your job. For a little while, everything gets very quiet. The plans you thought you had disappear. And suddenly the question isn’t what do I want to do next? It’s what am I actually willing to bet on?
When I was retrenched, I could have taken the safe route: another title, another company, another salary. Instead I backed the idea I couldn’t stop thinking about. I’m a single dad, so that decision didn’t come without fear. But I knew that if I didn’t give this a real shot, I’d spend years wondering what might have happened.
I’ve spent my career making things (video, content, campaigns) with brands, athletes, creators and teams. Everywhere I went, the same problem: more dashboards, more analytics, more tools telling us what happened. And someone still has to sit down on Monday morning and answer: “Okay. So what do we actually make?”
So I built the system I kept wishing existed. Because I don’t think the future of content belongs to the people who can produce the most. I think it belongs to the people who can learn the fastest.
I’m building Acumin in the open and running my own brand through it. Every rough edge lands on me first. And I’m not hiding behind a sales team: if you book a conversation, you talk to me.
- -44+ years
- Making films for brands, freelance and in-house
- Leatt
- Video Manager for an international action-sports brand, 2023 to 2026
- Netflix
- B-camera and media manager on Penguin Town
- Brand + film
- Studied brand management at Vega, then took a cinematography degree
acumen
the ability to make good decisions, quickly.
Pricing
Start free. Pay when it earns its place.
Creator Studio
$39/mo
- Storyboards, shot lists and thumbnails
- Your brand's Studio canvas
- 200 monthly credits
Solo
$99/mo
- Every intelligence tool
- Competitor and category reads
- 500 monthly credits
Brand
$199/mo
- Up to three brands
- Two seats
- 1,100 monthly credits
Three ways in
Where would you like to start?
I run a brand
Start with a free Snapshot of your channels. Public data only, no card.
Generate a SnapshotI'm a creator
Pitch on real briefs, deliver in private rooms and own the proof of your work.
How the network worksTalk to Adam
Thirty minutes with the founder. Bring your channels and your biggest content question.
Book a conversationQuestions, answered
It reads the content you've already published and the category around it, then gives you this week's Decisions: what to make next, with the confidence and the evidence behind each. Approve one and it becomes a brief and a post.
A read of your public channels in a couple of minutes. You get every channel side by side (views, cadence and health), the one headline worth acting on with how sure Acumin is, and what's working, ranked from real public counts. You sign up for free and no card is needed.
Monday is where the week starts. It lists this week's Decisions with their evidence, what changed since last week and what Acumin has learned. You accept, change or decline each Decision.
Acumin reads every channel you connect. It publishes to Instagram, Facebook and LinkedIn when you approve a post. On TikTok it sends the post to your drafts for you to publish. For YouTube it packages the post for you to upload. For X it writes the copy and you post it. It never posts anything you haven't approved.
Analytics tell you what already happened on your own channel. Acumin reads the competitive field and the category, then turns it into a decision with a confidence level and named evidence. Not charts to interpret yourself.
It can't. Numbers come from deterministic analysis of the data; the model only phrases what the analysis found. Honesty guards in the code block fabrication and over-claims before anything ships.
Yes. Link the post you published and Acumin measures the real outcome against the benchmark it froze when it made the call, then shows it in Results: beat it, missed it, or too close to tell.
Public YouTube data to start, then whatever you connect. Analytics are read-only. Acumin only posts what you approved, at the times you set, and every comment or DM reply is sent by you.
No. 0% commission. You agree terms with the creator and pay them directly. Ratings are booking-gated, so only a brand that booked and received the work can rate a creator.
Stop guessing. Start with a free Snapshot.
Public data only. No card required. Watch the engine read your channel and surface a working pattern.