Where Acumin.AI is today, and where it's going.
The original plan was a full decision engine for content, spanning the brands who commission work and the creatives who make it. Five of the six phases are now live: analysis, briefs, planning, promotion, engagement, and a working creator marketplace with agency-grade review tooling. What remains is deeper evidence. As ever, these are plans, not promises: we ship what we can prove.
What works today
Analyse
Snapshot, Results, Content Analysis, Outliers, Trend Explorer, Audience Globe: an honest read across YouTube, Instagram and TikTok, benchmarked same-platform.
Decide & create
Signals, Concept Reads, Creative Briefs, Launch Playbooks: recommendations with confidence and named evidence, turned into work your crew can shoot.
Plan & produce
Planner, a two-sided Content Calendar, call sheets, shot lists and branded hand-off packs. The brief becomes the shoot without retyping a thing.
Promote & engage
Ad Lab turns organic winners into Meta-ready campaigns; Ad Research decodes the competition; one Engagement inbox for comments and DMs. You send every reply.
The Creator Network
Post a brief, read designed pitches, book a rated creator, review versioned cuts in a frame-accurate Delivery Room, rate the delivered work. 0% commission.
Close the loop
Tests measure real outcomes against frozen benchmarks; booked-creator results are fetched, never self-reported. The engine grades its own calls.
The phased rollout · through 2026
The full picture
The decision, from public data
- Snapshot: read what's working in your public content, and how you compare to peers
- Signal: a grounded read on a pattern in your data, every claim with confidence + evidence tier
- Concept Read: a confidence band on an idea before you make it (Promising / Mixed / Weak)
- Creative Brief: execution-ready direction: working titles, angles, shot starters
- Launch Playbook: a category-entry content strategy from the leaders you track
- Content Analysis: your format / hook / vibe mix vs your cohort
- Plus always-on surfaces, refreshed daily: Competitor Watch, Trend Radar, Rising Signals, Performance Pulse, Share of Voice, Audience Sentiment. All on Tier-1 public signals; read-only, no invented numbers.
Connect your data
- Instagram, TikTok and YouTube Analytics connect read-only through each platform's official login
- Richer signals: your true reach, watch-through and audience (patterns public data can't show)
- Higher stated confidence as private evidence joins the public picture
- Read-only always; the only thing Acumin ever sends is a reply you write yourself
The brand workspace
- The always-on workspace shipped: daily-refreshed watchers, the change-driven Morning Brief, and Monday, your week ranked by impact.
- The recurring 'what should we make next' answered systematically, plus Tests that measure whether the answer worked.
- The make-and-ship layer shipped too: a Studio design canvas with AI image and video generation, and approval-gated scheduling that publishes where your connected account allows, with a packaged hand-off everywhere else.
The creative side
- The Creator Network is live: self-owned portfolios, designed pitches, booking-gated ratings and an earned Acumin Score.
- Creator business tools too: invoices at 0% commission, referral cards, availability, a client book, and a calendar that fills itself from bookings.
The execution bridge
- Brief → pitch → booking → frame-accurate Delivery Room review → rating: the whole bridge is tracked, human-in-the-loop at every step.
- Never an automated marketplace. You agree terms and pay creators directly; Acumin never touches the money.
Deeper evidence
- Paid-performance evidence: Meta Ads results first (read-only, pending Meta's app review), Google and TikTok Ads behind it.
- The Tier-4 layer (sales and CRM outcomes) and two-way calendar sync, in the open, evidence-first. Plans, not promises: we ship what we can prove.
For brands
Decide what to make, who should make it, and why it's likely to work, backed by your own evidence as you connect more of it. The intelligence layer for content decisions.
For creatives
The same evidence engine for the people who make the work: concept reads, briefs, and a network that connects craft to the brands who need it.
Want to shape where it goes?
Start with a free Snapshot to see it work today, or book a call to talk through connecting deeper data and what the platform could do for you.