A pitch document is a page, not a PDF. The brand opens a link, reads it on whatever device they have, and decides.
Pitch Studio builds that page out of blocks. This is what each one is for, why the default order is the order it is, and where the boundary sits on what the AI will write.
The default order is the argument
When you create a document it comes with seven blocks in this sequence:
Cover → Ask → Approach → Work → Proof → Quote → Availability
That order isn't aesthetic. It's the structure from how to pitch a brand, made into a default:
- Ask comes before Approach, because restating their problem in your own words is what proves you read the brief.
- Work and Proof come after the thinking, not before. Leading with your reel is the single most common pitch mistake.
- Quote comes late, once the case is made.
- Availability closes with the practical next step.
You can reorder it. Before you do, be clear about what you're trading: moving Work to the top means competing on craft alone, against everyone else who also shoots well.
The thirteen blocks
| Block | What it's for |
|---|---|
| Cover | Heading, subheading, an image or video, optionally your score |
| Ask | Their problem, in your words. The most important block on the page. |
| Approach | The creative idea. Specific enough to be wrong. |
| Moodboard | Reference: annotate every item with what you're pointing at |
| Work | Selected pieces from your media library |
| Proof | Your Acumin Score, "proven in" specialities, referral cards |
| Quote | Line items, currency, inclusions, exclusions, valid-until date |
| Results | Outcomes from past work |
| Timeline | Milestones: brief lock through delivery |
| Logistics | Crew, kit, locations, what you need from them |
| Terms | Payment, revisions, cancellation |
| About | You, briefly, with or without your avatar |
| Availability | When you're free, and a book CTA |
You don't need all thirteen. A tight pitch is two to four pages, and a twelve-page treatment for a 60-second social film signals you don't know what the job is worth in effort.
The blocks worth spending time on
Ask. If the first paragraph is about you rather than their problem, that's why the last pitch went quiet. Write this one properly and the rest gets easier.
Approach. "Cinematic and authentic" could be pasted into any pitch ever written, and reads that way. "One continuous handheld take per product, shot in the workshop, no studio" is a decision the client can react to. A reaction is a conversation.
Quote. Line items, not a single figure. Itemising converts "can you do it cheaper?", which you can only lose, into "which of these could we drop?", which is a scope conversation. Use inclusions and exclusions to draw the edges, and put a real valid-until date on it.
Proof. This block carries the things you didn't select: your Acumin Score and referral cards, both derived from real paid bookings. That's a different category of evidence from a testimonial you chose, and it's worth more precisely because you couldn't have chosen it.
What the AI will and won't do
Pitch Studio has an AI assistant. Two things to know before relying on it.
It's Creator Pro only. The drafting feature is gated on an active Creator Pro subscription, server-side. Everything else in Pitch Studio works without it.
It drafts prose for two blocks: Approach and Ask. That's the whole scope. It writes the argument you then edit.
So: treat the draft as a first pass on the two blocks where prose is the deliverable. Everything it writes about their brief is a guess until you've checked it, and the specific detail that proves you read the brief is still yours to add.
If the AI is unavailable (no key, outage, out of credits) it fails soft with a message rather than an error. Pitch Studio keeps working.
Sharing it
Each document gets a public link. The brand opens a designed page carrying your theme and accent, on any device, with no download and no login.
The link records whether it was opened and what the response was. That's modest and it changes your follow-up decision quite a lot: an unopened pitch and one read three times are different situations, and only the second is clearly worth a nudge. See following up without being annoying.
Over time the pattern is more useful than any single outcome: which of your pitches get read to the end.
Reuse, carefully
You can hold up to 24 pitch documents, so building a strong one and duplicating it is the sensible workflow.
The one rule: rewrite the Ask block every single time. Reusing a template is professional. Reusing the paragraph about their problem is fatal, and it's obvious immediately: it's the first thing they read.
Approach usually needs real work too. Work, Proof, Terms and About are genuinely reusable.
How to use this tomorrow
Open your best recent pitch and check one thing: how far down the page is the first sentence about their problem rather than about you?
If it's below the fold, move the Ask block up and rewrite it. That single change does more than any other edit available to you.
Related: How to pitch a brand is the thinking behind the block order. Finding briefs worth pitching on decides whether to build one at all.